About us
“A scent always gives you away.”
Snitch Odor takes its name from the one thing fragrance cannot help doing: telling people who you are before you speak. We make that telling honest, well crafted and worth remembering.
The journey of a perfumer
I was born into a home where fragrance was part of daily life. As a child I watched my family blend attars and talk about raw materials with real passion. I saw how ingredients were chosen with care, and how oils were left to mature until they were ready.
As I grew older, curiosity turned into practice. I experimented with aroma chemicals, essential oils and natural absolutes, read every book I could find and learned from industry experts. I spent years on the science: molecular structures, evaporation rates, olfactory balance. Every failed blend taught me something.
Today I run a YouTube channel where I share formulations and fragrance experiments with thousands of enthusiasts and aspiring perfumers. My aim is to make perfumery easy, affordable and accessible in India, where the craft has deep roots but little exposure.
In my lab I have built a collection of international-quality aroma chemicals and compound oils. Working closely with salon professionals, I also developed a performance enhancer. Added to an attar or an inspired perfume, it lifts longevity and projection without changing the original character of the fragrance.
I help people launch their own fragrance brands and create custom blends. The promise stays the same:
“Your desire, we create accurate smells.”
Anas, Founder & Perfumer
To put perfumer-grade craft within reach: in finished fragrances to wear, in raw materials to make with, and in the knowledge to do it yourself.
To be the most trusted perfumer-led house for people who love fragrance and for people who want to make it.
The Perfumer’s Series
Signature eau de parfum for everyday rituals. Saanjh, Song of Sky, Smoke & Bark.
Raw materials
Aroma chemicals, boosters and fixatives for perfumers, attar makers and curious beginners.
Courses and ebooks
Perfume making and fusion formula courses, taught by a working perfumer.
Fragrances made for your brand
We customise fragrances and make them for brands. We also create a new scent from scratch, built around your client’s taste.
Customise a fragrance
Start from a scent you already like. We adjust it to your client’s taste, make it and deliver it to you.
Create from scratch
Start from a brief. We build a new fragrance around your client’s taste, make it and deliver it to you.
Your taste leads. We do the bench work.