About us
The Journey of a Perfumer
My journey into the world of perfumery began long before I even understood the meaning of the
word "perfume." I was born into a household where fragrances were not just products—they
were a part of daily life, culture, and emotion. Since childhood, I watched my family create
beautiful blends, mix attars, and talk about raw materials with the kind of passion that left a
lasting impression on me.
Growing up in such an aromatic environment, I didn’t just learn how to make perfumes—I lived
it. I observed how ingredients were chosen with care, how oils were matured over time, and how
a fragrance is not simply made, but born. It was in those moments that the seeds of perfumery
were sown deep within me.
As I grew older, my curiosity turned into passion. I began experimenting with aromatic
chemicals, essential oils, and natural absolutes. I read every book I could find, connected with
industry experts, and spent years learning the science behind perfumery—molecular structures,
evaporation rates, olfactory balance, and much more. Every failed blend became a lesson, and
every successful one gave me the push to dive even deeper.
Today, I run a YouTube channel where I share my knowledge, formulations, and fragrance
experiments with thousands of enthusiasts and aspiring perfumers. My goal is simple: to make
perfumery easy, affordable, and accessible — especially in India, where the art of scent creation
has deep roots yet lacks the exposure it truly deserves.
Over time, I have developed an extensive collection of international-quality aromatic chemicals
and compound oils, curated carefully from around the world. My formulation lab is not just a
workspace—it's a playground where creativity meets chemistry.
Through years of research and hands-on experience, including working closely with salon
professionals, I have discovered and perfected a unique blend—a performance enhancer for
perfumes. This special formula, when added to any attar or inspired perfume, dramatically
boosts longevity and projection without disturbing the original DNA of the fragrance. It's my
proud innovation—subtle yet powerful, and loved by many who have used it.
Today, I am not just a perfumer—I am a storyteller who uses scent as a medium. Every formula I
create carries the soul of tradition and the touch of modern science. From helping individuals
launch their own fragrance brands to customizing exclusive blends, my mission remains the
same: “Your desire, we create accurate smells.”
Vision Statement:
“To become India’s most trusted B2B fragrance partner, delivering high-performance, affordable, and customizable scent solutions that empower brands to grow and stand out.”
Mission Statement:
“At Snitch Odor, our mission is to craft premium-quality, inspired fragrances tailored for B2B clients—from wholesalers to private labels—by offering consistent quality, flexible customization, and fast turnaround. We aim to support our partners with scalable, reliable, and market-ready scent solutions that drive business growth and customer loyalty.”
How It Started:
Uday joins Snitch Odor as a growth partner and tactician. With over 14 years of experience in sales, marketing, and idea driver, Uday brings a sharp business acumen and a passion for perfumery. His focus will be on scaling the brand and building strong market presence. His joining marks a significant step toward expanding Snitch Odor’s vision across India and Globe
Anas, passionate about creating unique fragrances, felt the brand needed strong direction. He saw that in Uday — someone with business sense and experience in sales and branding. What began as an idea turned into action when Anas brought Uday on board. Together, they shaped Snitch Odor into a B2B fragrance brand built on trust, performance, and vision.
In Strategic Collaboration with:
Snitch Odor a B2B brand, based in Lucknow, proudly partners with B2C brand Sairik, a premium retail fragrance brand located in South Mumbai. While Snitch Odor specializes in high-performance inspired perfumes and custom formulations, Sairik offers a luxurious collection of attars, perfumes, bakhoor, and authentic Omani loban. You can explore Sairik’s range online at www.sairik.in or visit the store: Sairik, Store No. 9, Indu Baug Bldg, Ground Floor, Sitaram Jadhav Marg, Delisle Road,Lower Parel, Mumbai – 400013
This partnership is a shared vision to deliver uncompromised quality and an elevated olfactory experience to fragrance enthusiasts across India and Globe.